Sports Media-How to Build Your Athlete Brand


With more and more athletes using the media to share stories and experiences, it has become an important tool to build and manage their personal brand.

In this course Dr Andrew Billings, Dr Kim Bissell and Dr Kenon Brown will discuss ways in which you can manage your online presence, engage with traditional media channels and how to respond to situations that may compromise your image or reputation.

The team will combine case studies, practical examples and offer applied information to help you take control of your online identity and build your athlete brand.

This course will take 30-45 minutes to complete.Once you have completed this course, be sure to visit our community to access insights from athletes and industry professionals. You can also interact with fellow athletes from around the world.

Start lesson 1
  1. Silver - Sports Media
    Silver - Sports Media
  2. Gold - Sports Media
    Gold - Sports Media
  3. Bronze - Sports Media
    Bronze - Sports Media

Receive your certificate of achievement by winning gold

  • Get Bronze for watching all course videos
  • Earn Silver by completing all course tasks
  • Win Gold for getting 100% in the quiz

Topic outline