Professional Sport Management


The success of a professional or amateur club is not only defined by results on the field but also their ability to compete within the sports business industry.

In this course, Dr David Shilbury, Dr Pamm Phillips and Dr Adam Karg, from Deakin University in Australia, will offer you an insight into some of the aspects that help clubs and organisations succeed in business.

The course will explore the drivers of economic change, governance models and some of the marketing strategies used to generate revenue.

The team will combine case studies, practical examples and offer applied information to help you understand the business of sport and inspire you to consider your next professional steps.

This course will take 30-45 minutes to complete. Once you have completed this course, be sure to visit our community to access insights from athletes and industry professionals. You can also interact with fellow athletes from around the world.

Start lesson 1
  1. Gold - Professional Sport Management
    Gold - Professional Sport Management
  2. Silver - Professional Sport Management
    Silver - Professional Sport Management
  3. Bronze - Professional Sport Management
    Bronze - Professional Sport Management

Receive your certificate of achievement by winning gold

  • Get Bronze for watching all course videos
  • Earn Silver by completing all course tasks
  • Win Gold for getting 100% in the quiz

Topic outline